Giving your dog a treat is one of life's simple joys. But choosing the right one can quickly become a headache. Between endless ingredient lists and vague marketing claims, it's hard to know what's best. You want a healthy reward that genuinely contributes to their well-being without sacrificing taste.
This guide is here to help. We'll break down the key criteria for identifying a quality natural dog treat and present our selection of the top products on the market. Our goal is to help you make the best choice for your companion.
To make the right choice, you first need to know what makes a great treat. Here are three things to always check to ensure you're giving your companion a healthy reward.
First rule of thumb: a short ingredient list is often a good sign. Look for products where meat (like chicken or duck) is the first ingredient. This guarantees the treat is primarily made of what your dog loves and digests best. A high-protein treat supports their muscle mass and provides sustained energy. Avoid unspecified "animal by-products," artificial colours, and chemical preservatives. A good chicken treat for dogs will simply list "chicken" or "chicken fillet."
Many dogs are sensitive to grains (like wheat, corn, and soy), which are often used as cheap fillers. A grain-free dog treat is therefore more digestible and much better suited to their carnivorous diet. A low-fat option is also preferable, especially for dogs prone to weight gain or if you give treats frequently during training sessions.
The texture and shape of a treat are more than just details; they should match its use.
Based on these criteria, here are some products that stand out for their quality ingredients and suitability for the needs of our four-legged friends.
Why this product stands out: These treats combine a prime protein source with the benefits of vegetables. Real chicken is wrapped around pieces of purple sweet potato and carrot, creating a perfect balance of protein, vitamins, and fibre. The ingredient list is simple, with no grains or additives.
Highlights:
Who is this product for? For owners looking for a healthy and delicious training reward, or a balanced snack for dogs of all sizes, including those with sensitive stomachs.
Why this product stands out: This dog jerky is 100% pure muscle: nothing but real duck and chicken fillets. Its ultra-simple recipe—free of grains, additives, and fillers—makes it a highly digestible, protein-packed treat.
Highlights:
Who is this product for? For owners of dogs of all ages who want a high-protein, low-fat treat. An excellent choice for a reward that also supports oral hygiene.
Why this product stands out: This recipe combines the best of both worlds: the protein-rich duo of chicken and duck with the nutritional benefits of sweet potato. Sweet potato adds fibre, vitamins, and minerals for an even more complete and balanced treat.
Highlights:
Who is this product for? A perfect option for dogs of all ages, and for owners who want a treat that is both high in protein and enriched with plant-based fibre and nutrients.
Every dog is unique, with its own tastes and quirks. If our selection doesn't seem right for your companion, or if you simply want to explore more flavours and textures, many other options are available.
For the pickiest of eaters, discover our full range of treats for fussy dogs.
As a general rule, treats should not make up more than 10% of your dog's daily calorie intake. The exact amount depends on their size, age, activity level, and the type of treat. Always consult the instructions on the packaging and monitor your pet's weight.
Yes, many natural treats are suitable for puppies. Just opt for soft textures that are easy for their puppy teeth to chew. They are perfect as a training reward to encourage potty training or learning basic commands. Simply check that the product is listed as suitable for all life stages.
To maintain their freshness and flavour, store the treats in a cool, dry place, out of direct sunlight. Most packages are resealable; if not, transfer them to an airtight container once opened.