Joybuy Insights

Matcha Biscuits for an Indulgent Treat: A Buyer’s Guide

Matcha tea has swept through our kitchens, extending far beyond traditional Japanese ceremonies. We find it in our lattes, our cakes, and of course, in a multitude of biscuits. But with an ever-expanding range of options, how do you discover the perfect one?? Our guide is here to help you navigate the choices. We've selected the best matcha biscuits available today and will give you all the tips you need to make the right decision.

How to Choose the Best Matcha Biscuits??

Before you dive into our selection, here are the essential criteria to keep in mind.

1. Matcha Intensity?: A Matter of Balance

The distinctive flavour of matcha ranges from vegetal notes to a subtle bitterness (umami). In a biscuit, sugar softens the overall profile to create a delicious balance.

  • For beginners?: Opt for a mild and milky flavour. The coating is typically creamier, and the green tea taste is more subtle.
  • For purists?: True enthusiasts look for a more pronounced bitterness, which indicates a high concentration of matcha powder. Read the product description carefully, as it often provides valuable clues.

2. Texture?: From Crunchy to Soft

Mouthfeel is paramount. The world of Japanese snacks is particularly creative in this regard?:

  • The Stick (Pocky-style)?: The all-time classic. A thin, crisp biscuit stick coated in a matcha cream. It's the ultimate on-the-go format—convenient and mess-free.
  • The Wafer (KitKat-style)?: Layers of crispy wafer, filled and coated with matcha-infused chocolate. The contrast between the light wafer and the rich coating is always a winning combination.
  • The Shortbread or Soft Cookie?: Closer to a small matcha cake, these offer a denser chew and a completely different tasting experience.

3. Format?: For One or to Share??

Consider how you'll be enjoying them. Individual packs are perfect for an on-the-go break. For a snack with friends or a movie night, choose family-size boxes containing multiple packets.

Our Matcha Biscuit Recommendations

After extensive tasting, here are the products that caught our attention and perfectly illustrate the richness of the current market.

Yummy Yummy Coated Biscuit Sticks - Matcha Flavour 60g

Yummy Yummy Coated Biscuit Sticks - Matcha Flavour

Why We Love It These sticks offer a new take on the classic green tea biscuit with a generous and creamy coating. The vegetal notes of the matcha are clearly present, yet the overall flavour remains very approachable, without excessive bitterness.

Key Features

  • Texture?: A perfectly golden and crispy wheat biscuit.
  • Flavour?: A coating made with real matcha powder, offering a beautiful balance between the tea's vegetal notes and a milky sweetness.
  • Format?: The 60g bag is perfect for a solo indulgent break.

Who is it for?? For those looking to discover matcha biscuits through a reliable choice that combines a crunchy biscuit with a smooth cream.

KitKat Matcha Flavour Cookies

KitKat Matcha Flavour

Why We Love It The Matcha KitKat uses the same successful recipe?: crispy wafers coated in chocolate. The difference?? The white chocolate is infused with green tea, creating a surprising twist on a great classic.

Key Features

  • Iconic Texture?: The unmistakable crunch of a KitKat wafer.
  • Convenience?: The pack of 10 individually wrapped biscuits is ideal for sharing or spacing out your treats.
  • Flavour?: A perfect entry point to discover matcha, softened by the familiar taste of white chocolate.

Who is it for?? For KitKat fans curious about new flavours, and for anyone who wants a gentle introduction to matcha without leaving their comfort zone.

glico Pocky Double Layer Matcha Vanilla Flavor Biscuit 45g

Pocky Double Layer Matcha Vanilla

Why We Love It This matcha Pocky stands out with its double-layer coating. It combines the vegetal flavour of green tea with the smoothness of vanilla for an even more indulgent and complex result.

Key Features

  • Flavour Duo?: The matcha-vanilla combination works wonderfully and offers a unique experience.
  • Iconic Brand?: Glico Pocky is THE go-to brand for matcha biscuit sticks.
  • On-the-go Format?: The 45g pack slips easily into any bag for an impromptu snack.

Who is it for?? For foodies who love bold flavour combinations and are looking for a more sophisticated version of the classic matcha biscuit.

Looking to Explore Other Sweet Treats??

The world of sweet snacks obviously doesn't end with matcha. Filled biscuits, crispy wafers, melt-in-your-mouth shortbreads… there's always a new gem to discover to accompany your coffee or tea.

? Discover our entire selection of biscuits and cakes

Frequently Asked Questions About Matcha Biscuits

What does a green tea biscuit taste like??

A green tea biscuit combines the sweetness of a classic biscuit (shortbread, wafer, etc.) with the unique aromas of matcha. Expect a balance of vegetal notes, a pleasant hint of bitterness, and the sweet roundness of the coating or dough.

Where can you find Japanese snacks like Pocky or Matcha KitKats??

Once confined to Asian grocery stores, these Japanese snacks are now much easier to find. Online shops like Joybuy offer a wide selection, allowing you to have these little treats delivered directly to your door.

Are matcha biscuits a healthy snack??

Like all confectionery, matcha biscuits are a treat to be enjoyed for pleasure. High in sugar and fat, they can be part of a balanced diet as long as they are consumed in moderation. They are the perfect partner for an occasional comforting break.