Joybuy Insights

Soju, Umeshu, and Makgeolli: A Guide to Buying Asian Spirits Online

Intrigued by the rich world of Asian spirits, but not sure where to start?? Between Korean soju, Japanese umeshu, and Chinese liqueurs, the selection can be overwhelming. Don't worry, this guide is here to help you navigate the options. Our editors have selected the must-have bottles to help you find the perfect Asian spirit to elevate your aperitifs, meals, or homemade cocktails.

How to Choose the Right Asian Spirit

To make the right choice, here are a few key points to consider.

1. What's the Occasion? Aperitif, Meal, or Cocktail?

The first question to ask is when you'll be enjoying your drink.

  • For a refreshing aperitif, a plum wine (umeshu) served over ice or with a splash of sparkling water is an ideal option.
  • To accompany a meal, Korean soju or makgeolli pair wonderfully with the spicy and grilled flavours of Korean cuisine.
  • To create an original cocktail, neutral spirits like soju or more complex liqueurs, such as certain Chinese eaux-de-vie, provide an excellent base.

2. What Alcohol Content and Flavour Profile?

Asian spirits offer a very wide range of flavours and strengths.

  • Sweet and light:Makgeolli, an unfiltered rice wine, has an ABV of around 6% and is distinguished by its milky texture and gentle sparkle.
  • Moderate and versatile:Korean soju typically ranges from 16% to 20% ABV, with a clean taste and a hint of sweetness that makes it very approachable.
  • Intense and aromatic: Certain Chinese liqueurs, like Mei Kuei Lu, can exceed 50% ABV and unleash powerful floral aromas. Reserved for discerning palates!

3. Don't Forget Food and Spirit Pairings

Just like with wine, it's all about harmony. A sweet and tangy Japanese plum wine will enhance a fruit dessert or create a bold contrast with a savoury dish like lacquered pork. Soju, thanks to its neutrality, refreshes the palate and pairs perfectly with a Korean barbecue or fried foods.

Recommended Asian Spirits

Here is our selection of four gems, each offering a unique taste journey through Asia.

Choya Original, Plum Wine 10% 750ml

Choya Original Plum Wine

Choya Original is one of the most iconic Japanese plum liqueurs (umeshu). Made from sun-ripened ume plums, it offers a perfect balance between sweetness and acidity. With its moderate alcohol content of 10% ABV, it is exceptionally smooth and approachable. Enjoy it chilled, on the rocks, or with sparkling water for a bubbly and thirst-quenching cocktail. It's also a very versatile base for more sophisticated creations.

  • Why we love it: Its perfect balance makes it the ideal gateway to the world of umeshu.
  • Its strengths:
    • Very versatile: neat, on the rocks, with a mixer, or in a cocktail.
    • Sweet and accessible, perfect for newcomers.
    • Fruity and very refreshing flavour.
  • Who is it for? For those looking for a light and fruity Japanese-inspired aperitif, and for anyone curious to try umeshu for the first time.

Chumchurum Original Soju 16.5% (350 ml)

CHUMCHURUM Original Soju

Chumchurum is one of the top-selling sojus in South Korea. This distilled spirit, made from rice and barley, is known for its great purity and smoothness. At 16.5% ABV, it's smoother than vodka while maintaining a very clean profile. It is traditionally drunk ice-cold, in shots, to accompany social meals. Its neutrality also makes it a prime base for cocktails.

  • Why we love it: It embodies modern Korean soju: smooth, clean, and ultra-popular.
  • Its strengths:
    • Clean and very slightly sweet taste.
    • Perfect with Korean food (barbecue, kimchi jjigae...).
    • Convenient format, ideal for sharing.
  • Who is it for? For fans of Korean culture, those who want to recreate the atmosphere of a Korean barbecue at home, and mixologists looking for a neutral and effective base.

Chestnut Makgeolli 6% Alc.

Chestnut Makgeolli

Makgeolli is the traditional Korean rice wine. Unfiltered, it is recognisable by its milky texture and light effervescence. This version, enriched with chestnut, reveals sweet notes and a unique hint of nuttiness. With only 6% ABV, it's an incredibly refreshing and accessible drink. Remember to shake it gently before serving chilled, traditionally in bowls.

  • Why we love it: The successful combination of traditional makgeolli and the deliciousness of chestnut.
  • Its strengths:
    • Very low alcohol content.
    • Creamy texture and unique nutty flavour.
    • Natural fermentation for maximum freshness.
  • Who is it for? For those looking for a light alcoholic drink that's out of the ordinary, and for lovers of sweet, comforting flavours.

Mei Kuei Lu Golden Star Liqueur 54%

GOLDEN STAR Mei Kuei Lu Liqueur

Warning: a powerful spirit! This Chinese liqueur is an aromatic powerhouse. Mei Kuei Lu is a sorghum spirit infused with rose petals, giving it an intense and complex floral aroma. At 54% ABV, it is clearly aimed at an experienced audience. It can be enjoyed neat, in very small quantities to appreciate its full complexity, or used as a signature ingredient in a bold Asian cocktail.

  • Why we love it: Its power and exuberant floral profile make for an unforgettable tasting experience.
  • Its strengths:
    • Intense and complex rose aromas.
    • A bold and authentic character.
    • A major asset for creative mixology.
  • Who is it for? For spirit connoisseurs looking for a thrill and for mixologists who aren't afraid to be bold.

Want to Explore Other Flavours?

This selection is just a taste of the treasures Asia has to offer. To explore a wider range of sakes, shochus, or other Asian spirits, feel free to browse our complete collection.

? Discover our complete category of popular Asian alcoholic beverages

Frequently Asked Questions (FAQ)

How do you drink Korean soju?

Soju is traditionally served ice-cold in small, dedicated glasses. It's usually drunk with food, especially with grilled meats or spicy dishes. Unlike a whisky, it's not meant for sipping: you drink it in one go!

What's the difference between sake and Japanese plum wine?

Sake is a brewed rice alcohol (obtained through fermentation), a process that makes it similar to beer. Its taste can range from very dry to sweeter. Umeshu (plum wine) is not a wine in the strict sense: it's a liqueur made by steeping ume plums in alcohol and sugar. It is therefore inherently sweet and very fruity.

Where can you buy Asian spirits online in France?

It is entirely possible to buy Asian spirits online from specialised platforms like Joybuy. They offer a varied selection of products imported directly from Asia, which is ideal for discovering authentic flavours without leaving your home.

Alcohol abuse is dangerous for your health, please consume in moderation. The consumption of alcoholic beverages during pregnancy, even in small quantities, can have serious consequences for the child's health.