Want a new look, to revive your colour, or simply to cover your grey hairs without a trip to the salon? The idea is more appealing than ever. But here's the catch: the at-home hair colour aisle often feels like a maze. Between promises of spectacular highlights and so-called "gentle" formulas, the risk of ending up with a disappointing result and damaged hair is very real.
To ensure you don't go wrong with your next hair colour kit, here are the pitfalls to avoid:
To see things more clearly, focus on the criteria that truly matter when selecting the right hair dye for your needs.
It all depends on your goal.
grey coverage. It opens the hair's cuticles to deposit new pigments. It doesn't fade and requires root maintenance.Ammonia is an alkaline agent that opens the hair's cuticles to allow pigments to penetrate. While highly effective, it can be irritating and has a strong odour.
A permanent ammonia-free hair colour replaces it with other agents (like ethanolamine or MEA), which are often gentler. These formulas are highly recommended for sensitive scalps and for preserving the health of your hair as much as possible. Also, look for formulas enriched with nourishing ingredients like keratin, silk amino acids, or plant-based oils, which protect the hair fibre during the process.
Blonde, Brunette, or Something Else?For a natural result, the golden rule is not to stray more than two shades away from your base colour (either lighter or darker). Learn to decode the numbers on the box: the first digit indicates the colour level (from 1, black, to 10, very light blonde), and the numbers after the dot indicate the tones (e.g., .1 for ash, .3 for gold, .4 for copper). If you're hesitating between two shades, always choose the lighter one; it's much easier to go darker than it is to lighten.
Rather than an endless catalogue, we've selected products that meet specific needs. The goal? To help you find the one that's truly right for you.
Why we chose it: Perfect for getting started without breaking the bank. This all-in-one kit ensures a simple application for a rich, long-lasting colour. A reliable choice for beginners.
Its non-drip cream formula and crystal-clear instructions minimise the risk of disaster.
It provides perfect grey coverage and intense colour thanks to its Micro-Oil technology, not to mention the nourishing post-colour treatment.
Why we chose it: The priority here? To achieve 100% grey coverage with a formula that respects the hair fibre and scalp.
It sidesteps the "fake care" trap with a clear promise: an ammonia-free formula, enriched with keratin and silk amino acids to protect the hair during the process.
Its 3D Color Gel Technology creates a very natural, multi-tonal colour, avoiding the dreaded "helmet effect" for a vibrant result from root to tip.
Why we chose it: The secret weapon for root touch-ups between full colourings. Its key strength? Unbeatable convenience. No more playing chemist—everything is ready to use.
No more mixing hassle! The "One-Push" system dispenses both creams onto the brush simultaneously. The ratio is always perfect, and the bathroom stays clean.
The remaining product can be saved for future use. It's the most economical and practical solution for maintaining your roots as soon as they appear.
Explore our full selection of products that meet our quality charter and current standards.
Yes, and it's non-negotiable. An allergy to hair dyes can develop at any time, even if you've been using the same product for years without any issues. Apply a small amount of the colour mixture behind your ear or in the crook of your elbow 48 hours before each application to check for any reaction (redness, itching, swelling). Manufacturers like Henkel and Revlon consistently include this reminder on their packaging.
Beautiful colour needs maintenance! Here are the right habits to adopt:
Kemon Actyva Brilliant Color Anti Yellow Booster can be used to neutralise unwanted brassy tones.It all depends on the type of colour you've chosen. A permanent colour doesn't wash out, but your hair's regrowth will create a "root effect" after 4 to 6 weeks. A demi-permanent or semi-permanent colour fades gradually over 6 to 8 weeks, offering a much softer demarcation line at the roots. Finally, a temporary colour or a pigment-depositing conditioner like Kemon Yo Cond washes out in just a few shampoos.