With an overwhelming number of Adidas sneakers on the market, choosing the right pair can be a daunting task. From streetwear icons like the Superstar to high-performance running shoes like the Supernova, how do you find the perfect fit? Whether you're looking for everyday men's sneakers, Adidas running shoes to shatter your personal bests, or simply that perfect pair of timeless white sneakers, our guide is here to break down the range and help you make the right choice.
As a sneaker expert and section editor at Joybuy, my mission is simple: to give you the keys to making the right choice, objectively and free from marketing jargon. Let's review the flagship models and the criteria that truly matter to help you find your next pair of Adidas.
Before you buy, take a moment to ask the right questions. These three criteria will help you narrow down your search and find the model that's made for you.
This is the essential starting point: what will you be using your new sneakers for?
An uncomfortable sneaker stays in the closet. The secret to comfort? It's often hidden in the midsole. Adidas has developed several technologies, each with its own strengths. The Cloudfoam sole, for example, is known for its ultra-soft cushioning, perfect for walking and daily wear. Other technologies like Boost or Dreamstrike+ (found in the Supernova) are designed to provide superior energy return, a real advantage for runners.
Adidas offers something for every taste, from unapologetically retro styles to the most futuristic designs.
Here is a selection of three models that perfectly illustrate the diversity and quality of the Adidas range.
Why this model stands out: The ADIDAS Run 72 2.0 is a perfectly executed nod to '70s running shoes. It captures the essence of retro style while integrating modern comfort technologies, most notably its Cloudfoam sole. It's the perfect fusion of vintage heritage and modern comfort.
Key features:
Who is it for? For anyone who wants an everyday sneaker with character, without sacrificing comfort. It's the smart choice for a casual look with a retro touch. Please note, this model runs a bit small: we recommend going one size up from your usual size.
Why this model stands out: More than just a sneaker, the Superstar is a true cultural icon. Instantly recognisable by its "shell-toe" (the rubber cap at the front), it has transcended decades without aging a day. It is the very definition of a classic look and a cornerstone of streetwear.
Key features:
Who is it for? Absolutely everyone. It's THE essential staple for any wardrobe, whether you're a seasoned collector or just looking for the perfect everyday pair: reliable, stylish, and comfortable. This model fits true to size.
Why this model stands out: Here we move into the major leagues of performance. The Supernova Rise ATR is aimed at regular runners. It incorporates advanced technologies to offer an optimal balance of comfort, support, and responsiveness, making it an ideal training partner.
Key features:
Who is it for? For runners looking for a reliable and comfortable pair of Adidas running shoes for their regular outings. Its understated design and reflective details also add a layer of safety for night runs or in low-light conditions.
And why stop at shoes? To perfect your streetwear look or your sports gear, a stylish and comfortable set is the finishing touch.
Discover our selection of Track Tops and Joggers to create a coordinated outfit.
Sizing for Adidas can sometimes be unpredictable. As a general rule, lifestyle models like the Adidas Superstar fit true to size. However, for some running-inspired models like the Run 72, it's often safer to go one size up. Our advice: always check the model's specific size guide and, to be sure, use the measurement in centimetres (CM).
Most importantly, never put your white leather sneakers in the washing machine! To restore their brightness, a soft, damp cloth with a bit of mild soap is all you need for the leather upper. For the sole and the iconic rubber "shell-toe," feel free to use a small brush. Then, let them air dry, away from any direct heat source like a radiator. Applying a leather conditioner from time to time will help maintain its suppleness.
It's very simple. Adidas Originals (the Trefoil logo) is the brand's heritage and lifestyle division. It draws from the archives to offer models rooted in urban culture and fashion, like the Superstar. Adidas Performance (the three-stripe logo) is the purely athletic division. Its products, like the Supernova, incorporate cutting-edge technologies to boost athlete performance.